Released on = April 30, 2007, 9:50 pm

Press Release Author = Bharat Book Bureau

Industry = Pharmaceuticals

Press Release Summary = The number of people suffering from some sort of allergy is
on the rise and the demand for reliable treatments for allergic rhinitis and other
allergic conditions is on the rise worldwide.

Press Release Body = The number of people suffering from some sort of allergy is on
the rise and the demand for reliable treatments for allergic rhinitis and other
allergic conditions is on the rise worldwide. The market is a mature one with a
number of high profile patent losses in the near future and a strong OTC segment.
Will there be a replacement for Zyrtec or Allegra in the near Future? What role will
the new improved vaccines play in the next five years? Read visiongain's new report
to find out.

What is contained in the report?

The report covers all aspects of the current allergy market, including

A brief introduction into the biology of allergies

A market forecast for the world prescription market 2006-2011

Geographic breakdowns for sales revenues

A SWOT analysis of the allergic rhinitis market

Summaries and forecasts for the leading antihistamines and corticosteroids

An assessment of the drivers and restraints of the market

A discussion of the strategy of Rx-OTC switching

A review of the OTC market for allergic rhinitis

Analysis of treatments of eczema and allergic conjunctivitis

This report consists of over 100 pages and over 50 tables and figures.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium, Navi Mumbai - 400 614, India.
Ph. : +91-(022)-2757 8668 or +91-(022)-2757 9131
email : bharatbook@gmail.com